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Japanese automobile brands lag behind rivals in the Chinese market

[ 時(shí)間：2014-12-24 點(diǎn)擊：1764 ]

With Chinese sales of Japanese manufacturers in a downward trend, with sales of Honda and Nissan falling 10 percent in November. Suzuki and Toyota were the only two Japanese manufacturers who posted positive sales growth for that month.

Market analysts point out that while Japanese manufacturers have been taking commendable strides to introduce new products, their attempts in the lucrative SUV market lag well behind competitors from the US, Korea and France. Japanese manufacturers have been focusing in the extremely competitive sedan market, with hot-selling models such as the Camry, Teana and Yaris seeing their sales gradually fall.

According to official statistics, 1.1 million Nissans were sold from January to November, down 1.7 percent from the previous year. A total of 116,200 Nissans were sold in November, down 11.8 percent. Meanwhile, Honda’s Chinese sales fell 12 percent in November. By comparison, Toyota sold 92,300 vehicles in the country in November, and 907,000 vehicles over the first 11 months of the year. The two figures represent year-on-year growth of 2.9 percent and 12.2 percent, respectively.

With 2014 nearly at an end, annual sales target completion rates for Japanese manufacturers are still lagging behind. While 92 percent of the year has passed, sales target completion rates for Nissan, Toyota and Honda were 86.6 percent, 82.5 percent and 80.8 percent, respectively. By comparison, Shanghai VW and Dongfeng Peugeot Citro?n have already completed their 2014 sales targets, while Shanghai VW and Beijing Hyundai have finished over 92 percent of their sales goals.